Color trend 1: Golden hour optimism
From mustard to buttercream, the many shades of yellow have become popular in graphic design, interior design, and branding. We’ve seen many variations of yellow, from shining gold to deep wild honey.
Glidden named a buttercream, champagne yellow as its 2024 color of the year. It’s an uplifting color that combines “white, very light yellow, and nude”.
Source: Glidden.com
This color trend is all about optimism and energy. We’re seeing yellow, orange, buttercream, and mustard used as ways to add warmth and happiness to designs. We’ve seen it pair well with accents of blue, purple, pink, and orange. But the world is your oyster!
Here’s a fun branding example with the yellow, deep purple, and pink color trends:
Source: Parmigia on Behance
We’ve created some color palettes illustrating this color trend below:
1. Yellow, orange, and pink
The combination of orange, yellow, and pink brings energy, optimism, and warmth to designs. It’s an inviting and refreshing combination! Whether you’re decorating a room or designing a logo, these colors harmonize beautifully.
2. Wild honey and pink
On the other side of the spectrum, we have wild honey! A rich hue that emulates the deepest orange of a sunset. Dark yellow and orange gained popularity in the past year, and we’re seeing them pop up in branding and logo design. Pink is a popular accent color that we cover in our third trend.
3. Deep yellow and blue color palette
The strong contrast of bold yellow and deep blue embodies energy and calm equally. Integrating these colors into design and fashion is perfect for uplifting and grounding at the same time. This deep blue is the perfect segway into our next color trend, blue.
Color trend #2: Shades of blue
Both Sherwin Williams and Benjamin Moore chose shades of blue as their color of the year in 2024. We’ve seen it pop up in fashion, interior design, and graphic design. Safe to say, it’s a big year for blue!
From the sea-like calmness of cerulean to the depth of royal navy, these tones elicit a sense of stability and reliability. Two much-needed qualities in today’s world.
Whether used as a base or an accent, blue is flexible and can create a serene and reliable atmosphere. It’s a color emotionally associated with trust, wisdom, and communication.
We’ve seen a dark galaxy blue and a bright blue pop up as top color choices amongst designers and entrepreneurs in our data.
Here’s a branding example incorporating the many shades of blue color trend:
Source: Igawa design on Behance
Here are some blue color palettes for inspiration:
4. Blue on blue
The monochromatic blue color palette above has a sense of sophistication, luxury, and reliability. It exudes trust and tradition. That’s the power of blue in full force!
5. Galaxy blue and taupe
This divine blue commands attention, adding depth and wonder to designs. Galaxy blue came in as the 7th most used logo color, frequently paired with a taupe, buttercream, or the gold accent colors from our first color trend.